EXPERIENCE

There is no substitute for doing. Many consulting interventions that claim to increase corporate creativity and innovation are heavy on role-playing or toy building, but don’t result in anything tangible or useful. It is in these cases where we see ‘innovation’ quickly replaced by ‘oh-no-vation’.

The most innovative companies in the world provide time - 20% in the case of Google - for employees to systematically explore (and measure) the potential of new ideas. Conversely, companies that don’t commit any time or resource for creating new things often find themselves in a reactive and back-foot stance. We are keen to help companies establish a cultural commitment to generating new things that differentiate them in the marketplace.