INSIGHT
shift.101 has over 20 years experience conducting ethnographic research. This includes traditional academic field research as well as corporate and consumer ethnography. We conduct ethnographic research specifically as part of the design, brand reconciliation and innovation process.
- What types of unarticulated tastes and desires of a particular demographic are untapped and ripe for creating something new?
- Why has customer loyalty around a legacy product/service flagged in recent years?
- What trends in communication, entertainment, education, recreation, travel and work will dominate the consumer landscape in 5 years?
- What space does the brand currently occupy and how far could and should it stretch?
We address these types of questions via:
- Traditional participant observation and in-context interviews
- Visual ethnography in pictures and film